Press

Source: https://www.uslightingtrends.com/featured/phaino-debuts-for-hospitality-market/ What happens when a self-described “failed art student” spends 15+ years in the lighting industry with sales management experience that runs the gamut from technical (Toshiba and Leotek) to decorative (Arteriors and Leviton’s Birchwood brand) and rep agency management (Bell & McCoy Lighting & Controls)? The answer is the debut of the decorative lighting company Phaino (pronounced fine-o, t

The award-winning website was developed in collaboration with Daniel James Consulting, whose team led the strategic and creative execution of the project. Together, the goal was to create a digital platform that not only elevated the visual presentation of Phaino Lighting’s product offerings, but also delivered a cleaner user experience across desktop and mobile, improved product discovery, and supported the long-term growth of the brand.

The new decorative lighting company targeting the high-end residential market launched at Lightovation last month.